Domain names bring together your business identity across the internet, a play a critical role in building the trust of users and search engines. They are the primary component of URLs (the address of a website) and personalised email addresses. With the right domain, users will be able to immediately associate it with your business, easily remember it, and potentially even guess the service your business provides. It is also a good idea to register the domain in the early stages of starting you business as it ensures that it never becomes unavailable in the future.
What is a domain name?
A domain name is your virtual real estate, your website address. They are unique and by registering a domain you reserve the right to use the domain as you see fit.
For example; our primary domain is enkloweb.au and this is the address we use for our website and emails.
What is a domain extension?
Domains are available in a variety of flavours, for example .com or .com.au. These are domain extensions, and there are literally thousands of diffrent extensions available for registration, each with different use cases and regulations.
How Can A Domain Name Help Me?
By owning a domain name, people can start to developing trust for websites and emails addresses that use the domain.
For example, when you visit anz.com.au you can be sure that this is the ANZ website. And if you received an email from firstname.lastname@example.org, you can also be sure that this email is from the same business.
Over time your domain will build authority online, which in turn will help your websites rank better on Google.
What Should I Look For In A Domain Name?
A domain name should closely match your business name and clearly be associated with this business – it is very clear that the mcdonalds.com domain name is associated with McDonalds.
Your domain name should also be short, memorable and avoids using hard to distinguish characters. The easier it is for your customers to remember or type out, the better. You are less likely to type a website wrong if it was localfive.com.au as opposed to localfivemechanicalaustralia.com.au.
Another big factor in choosing a domain name is the TLD (top level domain) – simply put, it is the “.com” or “.org.au” part of the domain.
Some other tips:
- Read your domain out loud to be sure it doesn’t accidentally misread.
- Avoid having a domain name too similar to someone else.
- Avoid using hyphens and numbers, this isn’t familiar to most people on the internet.
How Do I Register A Domain Name?
There are plenty of websites where you can register a domain – these websites are call registrars. You can also contact your local digital agency (like us) and they will be happy to help you register and maintain the domain on your behalf.
If you need any help, we are more than happy to help you with registering your domain!
Available Domain Extensions